Indeed job posting guide

Workable makes your jobs available to Indeed upon publication. Indeed's team then conducts a review to ensure that jobs meet their guidelines and ultimately determines what is eligible to be advertised on their site. 

If your job is not published on Indeed after 24 hours, first confirm that Indeed is available as a free job board for your job's location (if it's not, Indeed won't appear under free job boards) and that the board is turned on.

To get the most out of your job postings on Indeed, follow the best practices below and note what to avoid. 

Already posting on Indeed (new Workable customers)

Due to Indeed's 'one-source' policy, they will not accept a job post from Workable if your company has previously posted on Indeed directly or from another ATS. In this case: 

• You need to contact their team and ask them to make Workable your primary posting source on their platform. This will ensure that your posts are not marked as duplicates and will not lose visibility.

  • Provide Indeed with the below explanation to help them assist you:

    "I recently added a job through my account in Workable (via Job Sync API) and it's been past the advised amount of time for new jobs to appear. I'd like to request a ticket with Indeed's Trust and Safety for a visibility review. My company name is [company name]. Here's an example job from my career page: [link]"
     

• In the meantime, for your current direct postings, you can bulk upload candidates you receive there into Workable to manage the post-application process. 
• When Indeed confirms that Workable is your primary posting source, you should unpublish all direct postings and post only via Workable from now on.

Indeed needs a couple of weeks to perform an initial review and approve your jobs from new source. 

If you have a paid Indeed account and wish to sync all your Workable jobs as free postings in your Indeed employer dashboard, you can set this up with the help of Indeed as described here.

Not posting on Indeed yet

Claim your Indeed company page

To claim your company page, you must have an Indeed employer account.

• If you already have an employer account:
  1. Visit this page and search for your company name.
  2. Find your Company Page and click on it, then select the Why Join Us tab.
  3. On the right side of the page, click Claim this company page.
  4. Click Claim on the following page. Your claim will be sent to Indeed for verification. If your company page is already claimed, contact Indeed for further assistance. 
• If you don't have an employer account yet, follow the steps below to create one:
  1. Visit Indeed for Employers.
  2. Click Post a job.
  3. Follow the instructions to create your account.

Ensure you comply with their standards

It is very important when you create your job post to follow Indeed's job posting standards.

Best practices 

Generic

• Optimise your job description and title
  You can rely on our collection of job description templates or create an AI-generated job description to get started.
• Make sure to comply with Indeed's PII policy.
• Review the job's workplace
  Remote positions are not always eligible for free visibility. If you offer work-from-home flexibility, choose the hybrid workplace type that is supported by Indeed. 
  

• Use the exact same company name in Workable and Indeed
  This will ensure your jobs are mapped quickly and correctly. 

Location

Job location is a commonly overlooked detail in job descriptions. It is crucial to include this information when posting on Indeed. By providing a street address and/or postal code for a job's primary location, you greatly help Indeed match jobs with suitable candidates.

Additionally, it enables job seekers to calculate their commute time and ensures that you receive applications from individuals who are genuinely interested in the role.

An ideal street address includes a street number, street name, locality (city), region (state), and postal code. Example: 123 Main Street, Anytown, State, 55555

Salary information

Indeed automatically pulls salary details from the salary range field in Workable or job descriptions (when present). Salary information on Indeed is displayed in search results, job descriptions, company pages, and other surfaces across Indeed.

65% of job seekers say this is one of the most important factors in their job search. Therefore, including salary information should be equally as important for companies.

When salary information is not present, or Indeed’s system cannot read the salary due to formatting, a salary estimate may be added to your job posting. 

Reposting and duplicate jobs

Indeed's systems are designed to detect and penalize duplicate or frequently reposted job listings. Understanding their policy helps you avoid losing the free visibility your jobs currently benefit from.

Why frequent reposting hurts visibility

When a job is reposted with the exact same title and location — rather than updated in place — Indeed may treat the new listing as a duplicate of the original posting. Duplicate jobs can be flagged before they are even reviewed, meaning they may not appear in search results at all.

The most effective approach is to keep a single job active for as long as the role is open, and edit it directly when updates are needed. This keeps your content accurate without triggering duplicate detection.

Consequences of posting duplicate jobs

If Indeed identifies duplicate or excessively reposted jobs on your account:

• Your job post may be hidden or shown lower in search results.
• You may be required to sponsor the post for it to appear.
• Repeated or serious violations may result in loss of free or organic visibility, loss of job seeker matching services, or your account being restricted or removed from Indeed.

Suggested actions for reposting

If a job is removed from Indeed, it is recommended to keep it off the platform for at least 90–120 days before reposting. If you need to repost sooner, you can:

• Create a new version with a slightly updated job title to help differentiate it from the previous one.
• If the above is not possible, consider sponsoring the job to ensure visibility.

How do I contact Indeed? 

As they only help employers directly, if you have an Indeed account, the best way to contact Indeed is through your dedicated representative. Alternatively, you can use their form here or log in to your Indeed account and click "Need Help?" at the top of the page. For visibility requests, please provide this explanation to help them assist you promptly:

"I recently added a job through account in Workable (via Job Sync API) and it's been past the advised amount of time it takes for new jobs to be added to Indeed. I would like to request a ticket submitted to Indeed’s Trust and Safety for a review for the visibility of my jobs. My company name is [company name]. Here is an example of one of my jobs on Workable: [include link from career page]"

It may take 5-7 days for the process to complete.