LinkedIn premium paid job postings allow you to promote your roles to a wider and more targeted professional audience directly through Workable, without requiring a LinkedIn Recruiter license. These postings help increase visibility and attract relevant candidates by leveraging LinkedIn’s data and recommendation technology.
Purchasing a premium LinkedIn posting
When you purchase a LinkedIn premium paid posting through Workable, your job is distributed across LinkedIn’s network and shown to members who are more likely to be a good match based on their skills, experience, and activity. The campaign's duration is 30 days with the relevant budget you will select.
The available budget options are:
- Large + invited: A pay for performance premium job posting with a higher budget and the invited job seekers feature enabled. This option is designed to maximize exposure and engagement.
- Medium + invited: A pay for performance premium job posting with a moderate budget and the invited job seekers feature enabled.
- Small: A pay for performance premium job posting with a lower budget and without invited job seekers.
After selecting an option and completing checkout, your job is submitted to LinkedIn for review. After it becomes active, views and candidates are tracked in Workable as usual.
Pay for performance model
LinkedIn premium paid postings follow a pay-for-performance approach. Instead of paying for a fixed outcome, your budget is used to maximize meaningful engagement with your job post.
LinkedIn’s system automatically optimizes delivery based on factors such as:
- Relevance of the job to member profiles
- Likelihood of engagement from qualified job seekers
- Real-time market demand and competition
This means your job is promoted more heavily when it is likely to attract qualified candidates, helping you get better results from your posting.
LinkedIn premium paid postings are promoted across multiple LinkedIn surfaces, including:
- Job search results
- Personalized job recommendations
- LinkedIn newsfeed
- Email recommendations
- Mobile push notifications
This multi-channel promotion increases the chances of reaching qualified candidates at the right time.
Invited job seekers feature
Invited job seekers is an additional feature included with the medium and large budget packages that helps accelerate hiring.
With this feature, LinkedIn proactively identifies individuals who closely match your job requirements and invites them to apply, even if they are not actively searching.
How invited job seekers works
- LinkedIn identifies pre-qualified job seekers based on your job post, company information, and member profiles.
- Up to 25 matched members per day are invited to apply during the first 14 days of the posting. A maximum of 350 job seekers can be invited per job.
- Invited members receive a LinkedIn notification encouraging them to apply.
This helps increase the number of relevant applications early in the hiring process.
Important considerations/limitations
- No refunds are provided if the campaign is canceled early before its expiration date.
- Campaign prices are negotiated monthly and may change without prior notice.
- Changes made to the job after purchase are not reflected on LinkedIn.
- The salary range won't appear in the job posting from the editor field, so you need to add it to the job description before purchasing the campaign.
- Publishing a LinkedIn premium paid posting may take up to 18 hours to be published.
- LinkedIn Apply is not supported for these postings.
- A connected LinkedIn company page is required.
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To publish a job as a hybrid, you need to mark the job as hybrid in Workable AND add the #LI-Hybrid tag to the job description before purchasing the premium posting. If any of these are done after purchasing the paid posting, then the update won’t go through. In this case, contact our Support team for assistance.
FAQs
- What is the difference between the large and medium budget options?
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Large and medium LinkedIn premium paid postings work in the same way and include the same features, including the invited job seekers feature.
The difference is the allocated budget. A larger budget allows LinkedIn to promote the job more aggressively, which can result in:
- More appearances across LinkedIn surfaces
- Higher visibility in job search results and recommendations
- Increased views, clicks, and potential applications
Choosing between large and medium depends on how much reach and volume you want for your role.