LinkedIn premium paid job postings allow you to promote your roles to a wider and more targeted professional audience directly through Workable, without requiring a LinkedIn Recruiter license. These postings help increase visibility and attract relevant candidates by leveraging LinkedIn’s data and recommendation technology.
Purchasing a premium LinkedIn posting
When you purchase a LinkedIn premium paid posting through Workable, your job is promoted as a premium, performance-based listing directly on LinkedIn — you pay only for actual views and candidates, capped by your overall campaign budget.
The available packages are:
- LinkedIn Urgent: runs for 15 days. Best for roles you need to fill fast.
- LinkedIn Standard: runs for 30 days. Best for everyday hiring at a steady reach.
- LinkedIn Boosted: runs for 30 days. Best for hard-to-fill roles that need maximum exposure.
Pricing for each package is shown during checkout in Find Candidates. These postings are available exclusively to customers who don't hold a full Recruiter account with LinkedIn. After selecting a package and completing checkout, your job is submitted to LinkedIn for review. Once active, the publish state, selected package, and total and currently spent budget appear on the LinkedIn tile.
Select the package name for additional campaign performance insights. LinkedIn's campaign performance data updates daily and may be up to 48 hours behind.
Pay for performance model
LinkedIn premium paid postings follow a pay-for-performance approach. Instead of paying for a fixed outcome, your budget is used to maximize meaningful engagement with your job post.
LinkedIn’s system automatically optimizes delivery based on factors such as:
- Relevance of the job to member profiles
- Likelihood of engagement from qualified job seekers
- Real-time market demand and competition
This means your job is promoted more heavily when it is likely to attract qualified candidates, helping you get better results from your posting.
LinkedIn premium paid postings are promoted across multiple LinkedIn surfaces, including:
- Job search results
- Personalized job recommendations
- LinkedIn newsfeed
- Email recommendations
- Mobile push notifications
This multi-channel promotion increases the chances of reaching qualified candidates at the right time.
Invited job seekers feature
Invited job seekers is an additional feature that helps accelerate hiring.
With this feature, LinkedIn proactively identifies individuals who closely match your job requirements and invites them to apply, even if they are not actively searching.
How invited job seekers works
- LinkedIn identifies pre-qualified job seekers based on your job post, company information, and member profiles.
- Up to 25 matched members per day are invited to apply during the first 14 days of the posting. A maximum of 350 job seekers can be invited per job.
- Invited members receive a LinkedIn notification encouraging them to apply.
This helps increase the number of relevant applications early in the hiring process.
Notes
- When a posting closes — either at expiration or manually — any unused campaign budget is refunded automatically. The refund is issued around 48 hours after closure, once LinkedIn's campaign spend has settled, and a confirmation email is sent to the account's billing contact.
- A connected LinkedIn company page is required.
- Purchasing a LinkedIn Premium paid posting will automatically unpublish the free LinkedIn posting for the same job during the campaign period. Once the sponsored posting expires, the free posting will be reverted automatically.