Crafting an effective job posting is as much an art as it is a science. A well optimised job posting will present well on job boards, be easily searchable and is enticing to the candidates you are targeting to fill the role. Furthermore, optimised posts tend to generate more qualified applications and can reduce the time to hire. Our data has shown that successful jobs tend to have at least around 50 candidates over its posting duration.
While there are a number of variables that influence how well a job performs, found below are some of our recommendations to consider when posting your offer.
When considering what to title the posting, remove extra or descriptive terms which can instead be placed within the job description itself.
If you are hiring for a Sales Representative, that should be the job title. Avoid using all capital letters, jargon or special characters (like &, $, !) as this can impact the visibility of the job in search results. Using terms like ‘Ninja’ or ‘Guru’ can be eye-catching when found, but the job itself will struggle to appear in search results as candidates are unlikely to use terms like these when searching for their next job.
Start typing in the job title field to see Workable's suggestions.
- Use common job titles that candidates will easily understand
- Be clear and concise
- Avoid jargon and special formatting
Include a complete and specific location for the job: All the way down to the post/zip code. Many job boards require a post/zip code to advertise your job. If you’re recruiting for the same job in different locations, clone the job and adjust the location.
When hiring for fully remote positions - where the candidate will be permanently remote - select the ‘Remote’ checkbox. You should still fill in a location, typically using your company’s headquarters or the country in which you’re recruiting.
For jobs that offer work from home flexibility, or where work will be done between the office and an alternate location, do not use the ‘Remote’ checkbox. Instead, add those details in the description or benefits section of your post.
- Always use detailed location info with a post/zip code
- Only jobs that are fully remote should have the ‘Remote’ option selected
- When there are flexible working options, include the details in the description
When writing effective job descriptions, it is important to include enough detail so that candidates have a clear understanding of the requirements and responsibilities. In general, we’ve found that the optimal job length is around 1,400 characters. The reason for this is that more candidates view job postings through a mobile device and this provides enough room to adequately describe the role while maintaining readability across multiple device types.
We’ve broken this down into 3 main components, with the primary focus being to set and manage candidate expectations as early as possible during the hiring process:
Open with a paragraph that clearly describes the role and how it relates to the company. It can also be helpful to provide a brief description of the company culture or industry with an explanation as to why the role being offered is essential. Don’t be afraid to front-load important information about the job’s requirements and benefits to deter unsuitable candidates from applying, providing examples of day to day activities and define what success in the role will look like.. More details about each can be further provided in subsequent sections shown below.
The aim is to have enough detail that most viewers of the posting will be able to ‘self qualify’ and apply only if they feel suitable. Highlight the skills a candidate needs to demonstrate in order to be successful in the role rather than focus on the exact qualifications they need to possess unless industry-specific accreditation is required.
Be inclusive through the use of gender-neutral language to appeal to a larger audience. Substituting words like ‘competitive’ with ‘goal-oriented’ would be an example on which a more masculine term is substituted with a gender-neutral one.
Where possible, be specific about perks and benefits being offered. An exact salary range will be more appealing compared to a statement that this information will be discussed later on in the process. This will save you valuable time in the hiring process by reducing the number of applications that might be trying their luck.
- Aim to write around 1,400 characters
- Use key search terms naturally in the text of the description
- Provide relevant information early on
- Be specific with perks, salary and other benefits
- Keep the language gender-neutral
Did you know?
We offer over 700 job templates covering a variety of roles and industries to help you get started.
Setting other job details
You can specify certain aspects of a job to directly influence how it’s displayed in candidates’ searches, email notifications and filtering.
Below the job editor, fill in all the fields that appear for the best results. Each option will help you reach more of the right candidates.
Choose the most relevant option for the job. Some fields are not editable since the selections map to the specific ways that boards categorize posts. Find an option that’s a good fit. You can always provide more background in the description.
The “Keywords” section has hidden functionality that will parse resume details and help you source candidates. Add important terms or skills that candidates should ideally have. However, keep in mind that for the best search engine optimization you should also include key search terms naturally in the description.
- Fill in all job details, choosing the most relevant option
- To get specific, include details in the description
- Keywords are helpful to include, but be sure they appear in the description too
When creating an application form, consider the information that would already be present in a candidate’s resume or CV. Avoid redundant, overly personal questions or those that do not assist your Hiring Team in determining whether a candidate should get that first interview. The application form should be treated as the first point of screening for candidates and questions should relate back to the job’s requirements.
Consider the time investment required to complete the form against the role, and adjust accordingly. Questions designed to determine a candidate’s personality, cultural fit or aptitude for a given skill can take a back-seat or be omitted entirely since these are often repeated in interviews or assessments further down the line.
- Work collaboratively with the hiring team to determine critical questions to assist with initial screening
- Avoid asking for details that would already be present in the CV / Resume
- Keep the form quick and easy to fill out, extensive forms can mean more candidate drop off
Did you know?
Our application form feature provides a variety of different question types, and can even be used to automatically disqualify candidates based on their responses:
Publishing the job
With your job post optimized, you’re ready to publish! Clicking the Publish button will send your post out to all available free job boards. Review the Find Candidates tab to see exactly where the job will be posted.
Workable sends your job out immediately, but it can take up to 36 hours for the post to go live everywhere as job boards collect the post.
Be sure to spread the word through your company and on social media too.
Did you know?
You can make edits to your application form and description later on if needed. Updates sync to everywhere that you’ve published.