If your emails are landing in your candidates' spam folders, try the suggestions shared in this article to increase the likelihood that your messages will be delivered successfully.
Important: Since each email provider handles mail differently, it's not possible to fully prevent emails from landing in spam. However, following these tips can help improve your chances of successful delivery.
Troubleshooting without enabled email integration
Workable uses a trusted email service provider with an inbox rate close to 100% to ensure the highest possible delivery rates.
However, there are several factors affecting the delivery rate of every single email, and many of them are outside of the email service provider’s control. The primary reason is that, over time, spam filtering has become more rigorous. We have noticed that some webmail providers, especially Hotmail and Outlook, tend to have very sensitive spam filters. If you have prospective candidates using these email services, we'd suggest asking them to be sure they add the workablemail.com domain to an allowlist.
Other things like the content of the emails (links, attachments) or shared cloud resources effect also play a big role.
Troubleshooting with enabled email integration
If your organization has set up email integration (Gmail or Microsoft 365 Outlook), emails come directly from your email provider and are not sent through Workable (although emails sync with your Workable account).
Your IT department (or the person who manages your Gmail/Outlook account) should check your 'email reputation' score, a crucial component of your email deliverability. The higher the score, the more likely your emails will be delivered to the inboxes of recipients on their network. Typically this involves checking SPF, DKIM and DMARC validation.
If your prospective candidates are using Hotmail or Outlook email providers, it is highly suggested that they add your company email domain to their allowlist to ensure your messages get through their spam filters.
Note: To check if email integration has been enabled on your account, Super Admins can visit Settings > Integrations > Apps and check if Gmail or Outlook toggles have been switched on.
Test your email deliverability
To improve inbox rates, try evaluating your message’s deliverability using a spam testing tool like Mail Tester. Spam testing tools analyze your message and provide a deliverability score based on the message’s content, your IP address, and other factors. They may also offer suggestions for improving your message's deliverability.