Premium/sponsored posts on Indeed operate based on a Pay Per Started Application (PPSA) budget. Τhis is one of the most cost-effective ways to run an online job campaign where you pay for started applications, not just clicks. Started applications are defined as a user undertaking an activity (clicking the call-to-action button) to begin the application process for a job ad.
Instead of purchasing sponsorship for the post for a specific time period (flat-rate), you can freely set the campaign's duration and budget that best fit your needs and choose between two end types:
- Target: Indeed aims to use the total budget by the end date, but if any remains, the campaign will continue until the budget is exhausted.
- Fixed (default value): Indeed will optimize to spend the budget efficiently by the end date and also ensure that the campaign doesn’t spend beyond the specified date.
When the budget is used up the post will no longer be sponsored.