Premium/sponsored posts on Indeed operate on a Pay Per Started Application (PPSA) budget. Τhis is one of the most cost-effective ways to run an online job campaign where you pay for started applications, not just clicks. A started application is defined as you aew selecting the call-to-action button to begin the application process for a job ad.
Instead of purchasing a flat-rate sponsorship for a specific time period, you can freely set the campaign's duration and budget that best fits your needs and choose between two end types:
- Target: Indeed aims to use the total budget by the end date, but if any remains, the campaign will continue until the budget is exhausted.
- Fixed (default value): Indeed will optimize to spend the budget efficiently by the end date and also ensure that the campaign doesn’t run beyond the specified date.
When the budget is used up, the post will no longer be sponsored.