A conversion tracking pixel is a tool used to better understand advertising performance behaviors. For example, a tracking pixel can automatically collect information about visitor behavior to help you measure more about your job advertising (like cost per application).
In Workable’s case, when a candidate successfully applies (or “converts”) a pixel can be used to track the success of your job advertising campaigns.
Tracking pixels are not provided by Workable. They are available through third party platforms like Joveo, Indeed and Facebook. A tracking pixel can be added to your Workable careers page to collect more data.
Note: Currently, Workable only supports conversion tracking. Pixels that track other pages or steps in the candidate experience (like a pixel used for tracking job posting views) are not supported.
To use a tracking pixel:
- Get a link to your conversion tracking pixel from the service through which you’re collecting advanced reporting
- In Workable, navigate to the Company Profile section
- Paste the link into the relevant field and save the changes
The conversion pixel will trigger on the application confirmation page after a candidate submits their application.
When adding the pixel to Workable only include the URL to the tracking pixel. For example a link to a tracking pixel might look like: https://www.facebook.com/tr?id=xxxxxx&ev=PageView&noscript=1
Be sure "https:" is included in the link after pasting. Some tracking software may be format the link without it, e.g. "//conv.indeed.com/pagead/conv/xxxxxx/?script=0".
Do not include additional code or information.