Advanced reporting with GA4

After the basic implementation is in place, you should be able to find in the GA4 standard baseline reports on users and applications trends, device category splits, country splits, applications per page, average engagement time, and pretty much combine all out of the box GA4 metrics and dimensions with those events.

However, there are further explorations you can do in the data, utilizing the GA4 explore tab in combination with built-in events and properties and custom events and properties.

 

Setting up for explorations

Before you utilize the custom properties, you need to define them in GA4 to receive them.
To do that, visit the GA4 admin panel and go to custom definitions to create two new event scope custom dimensions.

1. Event Category
   
2. Event label
   

 

Creating explorations

Once you visit the explore tab, you will see many exploration types you can do (Free form, table, funnel, path, etc.).
While there are many options there, if you want to use the custom events we send to your GA4 property, you will need to understand how to group them first.

Υou can structure the custom events we send to GA4 by filtering using the event_category property, where:

Event category = Job
These are job-related events like: 

• SearchedJob
• FilteredByLocation
• FilteredByDepartment
• FilteredRemoteJobs
• FilteredByType

Event category = ValidationError
These are the errors users get when filling in the form like:

• cover_letter
• phone
• firstname
• email
• summary

Event category = ApplicationForm
These are the errors users get when filling in the form like:

• Submit
  The event label for this can either be “success” or “not set”.
  When we have a successful submission, two “submit” events are triggered, with “success” and “not set” values respectively. When there is an unsuccessful one, only the one with the “not set” value is triggered.
• QuickApply
  This shows the way users choose to import their resumes. Can take the values {Computer, Dropbox, googledrive}.
• ServerValidationError
  This is a server validation error that happens after submission of the form