If your text to a candidate can’t be delivered, a notification will appear on the candidate’s Timeline. There are two cases where this can occur.
Unreachable number: The phone number used is not in service or unable to receive texts. For example, the candidate may have provided a landline number. Check with the candidate over email to verify the phone number. To add or edit a candidate’s phone number, click the three dots on their profile and select Edit Candidate.
Blocked by carrier: A candidate's cell phone plan carrier can block text messages (even legitimate ones) if they determine the message to be spam or to be a security risk. Carriers do this to protect their customers. Blocks can be impacted by candidates who report your message as spam to their carrier.
Follow these best practices to help ensure delivery.
Best practices for texting candidates
Confirm candidate's consent to receive texts: Before texting a candidate, be sure that they've agreed to be contacted by text. An option to consent to receive texts appears on application forms and you'll be notified if a candidate has not agreed.
Introduce yourself: When texting a candidate for the first time, make sure they know who you are and why you're reaching out. They may not have been expecting a text and might not be sure who's contacting them.
Keep the message short: Texts are best for short messages. Detailed messages (more than a paragraph) are better-suited for email.
Personalize the message: Sending the exact same message to different candidates over and over makes it more likely that the carrier will think it is spam.
Use links sparingly: If a link is included, carriers are more likely to think that the message could be spam.
Avoid "flashy" messages: Don't use capital letters, hyperbole or aggressive language. These tactics may seem to be more eye-catching, but could cause candidates to mark your message as spam.