Workable has a Google Analytics integration available as part of the Advanced Careers Page. Activity throughout your careers page will be tracked in Google Analytics. You'll be able to see information on the number of visitors, time spent, their source and more.
Adding your GA ID
Add your Google Analytics tracking ID (UA-###) or measurement ID (G-###) under the Careers Page settings in Workable.
To find your tracking ID in Google Analytics:
- Sign in to Google Analytics and click Admin
- Select an account and a property in the relevant columns
- Under Property, click Tracking Info, then Tracking Code and the tracking ID will be displayed at the top
To find your measurement ID (available with Google Analytics 4):
- Sign in to Google Analytics and click Admin
- Select an account and a property in the relevant columns
- In the Property column, click Data Streams, then click your web data stream. Your “G-” Measurement ID appears in the upper right portion of the panel
Tracking application submissions
To measure successful applications, set up a goal in GA. Track with a destination URL with the following regular expression:
\/apply\/\?success=$
Note that this will only track submissions via Workable application pages, and not applications that arrive via tools like "EasyApply" on LinkedIn. However, Workable's reports will track the number of applicants and their source automatically. View these details in the Candidate Sources report.