Campaigns overview


Promote your job with targeted social media ads using Campaigns in Workable.

Workable will build a targeted ad campaign on Facebook and Instagram to directly reach relevant candidates for your specific job. Your job's title, description, industry/field, experience level and keywords are parsed to find the audience for the Campaign.


The ad will appear in candidates' Facebook/Instagram feeds using the branding/logo from your Workable account and including a custom image for your job.

Candidates apply by entering their name and email address after clicking on the ad campaign. The candidate will appear in the Sourced stage in Workable. Workable will automatically use People Search to generate a robust profile with resume details.

The candidate automatically receives a follow up email confirming their application and providing a link where they can complete your standard application form. If the candidate completes your full application form they will be moved to the Applied stage in Workable.

Activating a Workable Campaign

Campaigns are available in the Find Candidates step of the job editor.

When creating or editing a job, click Find Candidates, then select the Campaigns.


You'll see an estimation of the targeted audience and application results. Continue through the process to purchase and activate the Campaign.


If it's your first time purchasing a campaign and you don't have a privacy policy associated with your account, you will be prompted to add a link to your company's privacy policy.

Workable will generate an ad campaign for your job. This usually takes about 2 business days. If the job status is changed to Used Internally or Archived then the Campaign will end automatically.

Campaigns will typically be live for about 7 - 10 days.

The source for candidates who apply will be listed as "Campaign". This will be noted on the candidate's profile, in the Candidate Sources report and in the Campaigns report.