Workable Campaigns enable you to build a targeted Facebook or Instagram ad to reach the right candidates for your specific job. Your job's title, description, industry/field, experience level, and keywords are parsed to find the audience for the Campaign.
The ad will appear in candidates' Facebook/Instagram feeds with your branding.
Workable will also create a Facebook/Instagram story to promote your job. Potential candidates will be able to "Swipe up" on the image to get more information and apply.
Creating a Workable Campaign
Campaigns are available in the Find Candidates step of the job editor.
When creating or editing a job, click Find Candidates, then select Social Campaigns:
You'll see an estimation of the targeted audience and application results. For example:
Continue through the process and select the branding option for your Campaign: Auto or Custom.
With the Custom option, you'll be able to enter your own text, upload your own feed/story images and preview the ad before it's live.
If the 'job ad copy' is longer than 125 characters, Facebook will hide part of the text under a 'read more' link. Preview the ad, making any final changes to the copy or image(s). It won't be possible to make updates after setting your ad live.
Publishing the Campaign
After selecting a branding option and filling in the required details, click the Publish button. Workable will finalize the Campaign for your job. This usually takes about 2 business days with 'Auto' branding and 1 business day with 'Custom' branding.
Campaigns will typically be live for about 20 - 30 days. If the job status is changed to Used Internally or Archived then the Campaign will end automatically.
What the candidates see
When a candidate clicks on the Campaign, they can immediately apply by entering their name, email address, and current job title and company. The candidate will appear in the 'Sourced' stage in Workable. Workable will automatically use People Search to generate a robust profile with resume details.
In addition, after submitting these details, the candidate is prompted with a link to your career page to fill out your full application form. They'll also automatically receive a follow-up email confirming their application and providing a link where they can complete your standard application form. If the candidate completes your full form they will be moved to the 'Applied' stage in Workable.