With Campaigns, use Workable to build a targeted ad on Facebook and Instagram to directly reach relevant candidates for your specific job. Your job's title, description, industry/field, experience level and keywords are parsed to find the audience for the Campaign.
The ad will appear in candidates' Facebook/Instagram feeds with your branding.
Creating a Workable Campaign
Campaigns are available in the Find Candidates step of the job editor.
When creating or editing a job, click Find Candidates, then select Campaigns. You'll see an estimation of the targeted audience and application results.
Continue through the process and select the branding option for your Campaign: Auto or Custom.
With the Custom option you'll be able to enter your own text and upload your own images for the ad.
If the 'job ad copy' is longer than 125 characters, Facebook will hide part of the text under a 'read more' link.
If you do not include an Instagram story image then the Campaign will not be run on Instagram.
Preview the ad, making any final changes to the copy or image(s). It won't be possible to make updates after setting your ad live.
Publishing the Campaign
After selecting a branding option and filling in the required details, click the Publish button. Workable will finalize the Campaign for your job. This usually takes about 2 business days with 'Auto' branding and 1 business day with 'Custom' branding.
Campaigns will typically be live for about 7 - 10 days. If the job status is changed to Used Internally or Archived then the Campaign will end automatically.
The source for candidates who apply will be listed as "Campaign". This will be noted on the candidate's profile, in the Candidate Sources report and in the Campaigns report.
What the candidates see
When a candidate clicks on the Campaign, they can immediately apply by entering their name, email address, and current job title and company. The candidate will appear in the 'Sourced' stage in Workable. Workable will automatically use People Search to generate a robust profile with resume details.
In addition, after submitting these details, the candidate is prompted with a link to your career page to fill out your full application form. They'll also automatically receive a follow-up email confirming their application and providing a link where they can complete your standard application form. If the candidate completes your full form they will be moved to the 'Applied' stage in Workable.