Premium/sponsored posts on Indeed operate based on a Pay-Per-Click (PPC) budget. Τhis is one of the most cost-effective ways to run an online job campaign where you pay a fee each time your ad receives a click from the user. When the budget is used up the post will no longer be sponsored.
Instead of purchasing sponsorship for the post for a specific time period (flat-rate), you can freely set the campaign's duration and budget that best fit your needs and choose between two end types:
- Target: Indeed aims to use the total budget by the end date, but if any remains, the campaign will continue until the budget is exhausted.
- Fixed (default value): Indeed will optimize to spend the budget efficiently by the end date and also ensure that the campaign doesn’t spend beyond the specified date.